A POWERFUL awareness and fundraising campaign has launched in Merseyside this week which highlights the reality of cancer.

The campaign ran by Cancer Research UK, features advertisements, including 61 posters on display around the region.

They aim to bring home the emotional impact of being diagnosed with Cancer and aim to encapsulate just some of the experiences faced by patients in Merseyside and across the UK every day.

Alison Barbuti, Cancer Research UK spokesperson for the North West, said: “Our Right Now campaign aims to shine a light on the real moments faced by cancer patients and the personal impact of this devastating disease.

“We hope the poster campaign helps to highlight the bravery and determination of patients facing the disease - as well as the strength of friends, family members and hospital staff who provide invaluable support during their cancer journey.

“We want to inspire people in the North West to see the campaign and feel motivated to act - right now - to help patients just like those featured in our posters.

“The actions people take today will make a real difference to men, women and children fighting cancer both now and in the future.”

The campaign features four posters showing real patients photographed during treatment in hospital which will be in 25 locations including Birkenhead and throughout Wirral.

Every day, around 110 people are diagnosed with cancer in the North West.

Research has led to an improved understanding of the biology and causes of cancer.

This in turn has led to discovering better ways to prevent, diagnose and treat the disease. But to help even more people survive, Cancer Research UK needs everyone in the North West to act now.

Alison continued: “There are so many ways to get involved. From taking part in Dryathlon – where we ask people to give up alcohol for the month - in September, signing up now for Race for Life in the North West or giving time to volunteer in our shops.

“With continued support from people in the region we can find more cures faster, to help even more people survive.”