A FAMILY-run business where everyone goes the extra mile for customers has defended their Best Coffee Shop in Wirral title by adding this year’s award to their list of accolades.

Winning a one of our Best of awards is no mean feat so to win two – Best Coffee Shop in Wirral last year and again in 2023 – is amazing.

Aroma in Irby has a unique that leaves customers with a desire to make a quick return to the venue after each visit and the Pyle family are rightly celebrating.

Each week, we will be searching for the best Wirral has to offer in different categories and we’ve given out 20 awards for 2023.

The winners so far:

Best for Hair – The Hair, Beauty and Nail Lounge

Best for Pies – Pies4U

Best for Nails – Ebony J Nails & Beauty

Best for Roast Dinner – Fox and Hounds

Best for Cocktails – Shaker Shaker

Best for Breakfast – Twenty Sixteen

Best for Fitness – Matt Colligan

Best for Fish and Chips - SelFish

Best for Tattoos – Nomad Ink

Best for Pizza – Pizza Mamma

Best for Pets – Sanderson Vets

Best Independent Shop or Business – Bromborough Flowers

Best for Dessert – Our Coffee Shop

Best for Beauty – Glow Aesthetics

Best for Kids – Spanish Tots and Bebes

Best Gym – Dream Body

Best Beer Garden – The Red Fox

Best for Afternoon Tea – The Coffee Shop

Best for Burgers – Chuck Wagon by Taylors Kitchen

Voting for Wirral’s Best for Curry is currently taking place and we’re also looking for nominations in our latest search - Best Pub or Bar.

Next on the menu was the search for Wirral’s Best Café or Coffee Shop and Aroma took the latest Best of 2023 crown making them back-to-back winners.

Theres been a warm welcome at Aroma for the past 13 years

There's been a warm welcome at Aroma for the past 13 years

Husband and wife team Victoria and Andrew opened the coffee shop on Thingwall Road in Irby 13 years ago and their children Hannah and James have helped in between their studies.

Aroma is open seven days a week serving breakfast and lunch as well as cakes and afternoon tea along with a wide selection of drinks.

They hold private events for customers wanting to celebrate a special occasion serving buffets, afternoon teas and even three course meals.

Freshly brewed coffee at Aroma

Freshly brewed coffee at Aroma

Victoria said: “We firmly believe that when visiting Aroma we should all do our best serving the customers, allowing them to sit back, chat and relax and let us do the rest.

“Many of our customers have been with us from the beginning, from day one, and have seen our children grow from a young age.

“They’ve always taken an interest into what they are doing, which is lovely.

“Our wider staff family past and present have played a huge part in our success and we couldn’t operate without them.

“They work so hard and always with a smile - always going that extra mile - they really are the best!”

Afternoon tea treats

Afternoon tea treats

She added: “After 13 years in business we owe so much to our children for often having to give up their own plans to support Aroma, especially during the really hard times.

“Together we all make it the special place it is - even if some days it’s a miracle that we all go home still speaking to each other!”

But what do the customers think about Aroma? Why did they think the coffee shop should win our latest Best of 2023 award?

One happy customer said this place is amazing and serves “the best breakfasts in Wirral”.

The full English breakfast is avaible seven days a week

The full English breakfast is avaible seven days a week

They added: “Not to mention the amazingly friendly and hardworking staff.”

Another recommended the delicious lemon drizzle cake and fresh coffee.

Victoria said: “We were thrilled to be shortlisted for Best Coffee Shop along with so many other small, independent businesses, all of which deserve support during such difficult times.

“To then be announced as the winner was unbelievable.

“After 13 years - a very long time in hospitality – it’s fantastic that people still enjoy coming to the coffee shop and support us.

“It’s overwhelming.

“A huge thank you to our customers - it’s certainly you that drive us to do our best every day.

Tasty treats are popular items on the menu

Tasty treats are popular items on the menu

“The fact that you all still enjoy visiting Aroma makes us so proud.”

For more details go to facebook.com/AromaIrby